How can you plan your future target audiences well ahead to keep growing blog worth? It’s not enough to just write blog posts for your primary target customers, it’s crucial to plan who your future targets would be too. Room for future growth into adjacent target audience segments is an important thing to assess and ensure. It’s a good idea to start with a sharply focused narrow target audience, but also have in your future plan a shortlist of other sharp target audience segments that your writing could extend to.
The questions to ask yourself in future-mapping audiences is: “Apart from my primary target audiences, who else could use my speciality knowledge? Exactly which area of my knowledge would they need and how shall I appeal to them from this angle? How shall identify my secondary target segments and my shoulder-niche target segments? How shall I prioritize the acquisition of the new target audience segments into my overall contact plan?” Blogs don’t grow by accident, they have to be planned for growth to increase worth!
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