Using ghostwriters helps fill a great need for business-owners who are pressed for time and skills, and yet need their blogs to be productive and lucrative. If you probably still believe that it’s only the big celebrities and politicians who use ghostwriters to pen their books and movie scripts, what you may not guess is that the number of entrepreneurs getting added to the ranks is swelling by the day. Most people who hire ghostwriters today are fairly busy everyday business owners and professionals who understand the value of content marketing, but either have no time, skills or bandwidth to be able to do it consistently and at high quality.
Today’s market demands “visible expertise” for any entrepreneur or professional to be able to build a brand online. And most often, that visible expertise has to be displayed in the form of books, blogs, white papers, speeches, presentations, reports, podcast and video scripts and so on. Not only do business owners need to produce fresh and original content prolifically, but the bar is also getting set higher and higher on quality and device-responsive writing. With so many zillions of words written everyday by so many millions of bloggers, writers and authors, the chances of making every blog post and article count in the multi-screen marketing stakes is getting higher. Audiences demand, value and share nothing but “exceptional quality”. And that explains why many business owners prefer to outsource their writing to professionals who know their game.