There are bloggers who use their blogs to sell other products and services …and bloggers who see blogging itself as a business. Either way, all bloggers have the eternal question on their mind: “How long does it really take to get results and money from blogging?”
There are two other typical challenges all bloggers face. One, after they start blogging they find it difficult to sustain the large amount of blogging to do to see “results”. Two, even if they have the stamina, they run short of good ideas to blog about – or don’t keep sharpening their skills to do a higher levels of quality blogging as they go along.
95% of bloggers apparently give up after just about 3-4 months of “trying to make it work”. Why? Because they thought they would be able to earn heavily and fast from the blogging, but instead they find that earning from blogging is easier said than done. Poor and slow earnings from blogging making the many little tasks involved in blogging feel more and more daunting and onerous (and pointless) as time passes. But this need not be your story, because even if 95% give up, you can be among the 5% that succeed wildly, can’t you?
Most of the time, people who find blogging unproductive financially are those with unrealistic expectations, no clear step-by-step plan to achieve wealth from blogging, and no grit and gumption. Knowing what it will take, having clear roadmaps and having a lot of personal discipline are the key to seeing great financial results.
The 3-step way to monetize your mind … power-blogging to authority to influence
To make seriously big money from blogging, there are three steps involved.
The first step involves becoming a “power-blogger”. You consistently and daily add high value content to your blog, with your eyes sharply focused on a clearly demarcated target audience, and you steadily build your network of contacts, your visibility, and your reach. You build in yourself the disciplines, skills and rigor needed to become a relentless blogger, with a great deal of stamina. You blog for the long haul and not the short term. You master the art and science of blogging so you can keep expanding your width and depth, day after day, without flaking!
The second step involves becoming an “authority-power-blogger”. You use your blog as a platform to build on your brand power, which in turn leads to a greater likelihood of people buying your products and services at higher prices. Through authority-blogging you open up newer business opportunities for yourself from high quarters, and build your power-commmunity in which your big contacts are willing to pay higher and higher fees for your time and knowledge. A number of authority-power-bloggers go on to become high-powered consultants, attract high-paying speaking gigs, get to sell expensive courses online, create apex institutes, and sign heavy book deals.
The third step involves becoming an “authority-influencer-power-blogger”. This leads to even bigger money, because it’s among fastest-growing trends on the Internet.
Haven’t you noticed that more and more bloggers are now referring to themselves as “influencers”? There are agencies mushrooming everywhere that seek to match “influencer-bloggers” with big brands that are seeking to use influencer-bloggers to talk about their products. Mid-tier influencer-bloggers are already earning in six figures, while top-tier influencer-bloggers are quite simply, creaming it.
Clearly without power-blogging you can’t become an authority …and without being an authority you can’t really influence. But if you have both authority and influence, and you are a power-blogger, you are king! If the brand sees a match in your authority and covets your influenceable audiences, you can send a bill to the brand for everything, including your sneezes!
Hayley Phelan (@HayleyHPhelan), in her article on “influencer-bloggers” explains how Fohr Card, an agency for influencers, works.
Brands tell Nord (the CEO of Fohr Card) how much they want to spend on a social-media campaign. He cross-references that budget against a proprietary ranking of influencers his firm has devised, based on an algorithm that measures upwards of 30 data points, including the growth of an influencer’s following, the frequency of posts, and all- important “engagement rates” (how much time users spend reading posts, liking them, and sharing them).
He whittles the list down to those in the right price range and who complement the brand’s audience goals. His agency then reaches out to the influencer or her agent—most A-list influencers have one — with an offer.
Everything an influencer does has a price attached. The brand will pay more for one or two hashtags. If you have to actually tag the brand instead of just mentioning it in the caption, that changes the price. Are you posting on a Monday morning when people are most engaged, or on a Sunday afternoon when people are taking a nap? Everything needs to be figured out and billed ahead of time.”
Why authority-influencer-power-bloggers have become huge money-spinners
Two reasons why authority-influencer-power-bloggers have become such money-spinners is that: one, people are trusting such bloggers the most of all online sources before making purchases; and two, brands, big and small, are seeing the biggest ROI from authority-influencer-marketing than any other channel.
Research from The Shelf, quoted by Kimberlee Morrison (@KymleeIsAwesome) suggests that:
Consumers are more likely to trust influencers than brand content. 92 percent of consumers trust recommendations from others, even people they don’t know, over branded content. 70 percent say that online reviews are their second-most-trusted source, and 47 percent of U.S. readers consult blogs to keep tabs on trends and ideas.”
Another research from Tomoson reveals there is also already a lot of money in the influencer marketing space and it’s only growing … and the ROI from influencer-marketing is immensely attractive.
59 percent of marketers researched believe in influencer marketing so firmly that they planned to increase their ad budgets for it within the next 12 months. In terms of growth, 22 percent of marketers rated influencer marketing as the fastest-growing online customer-acquisition method. Organic search was ranked second at 17 percent, and email came in at 15 percent.”
The survey revealed that influencer marketing provides great returns for most of the businesses that use it. On average, businesses are making $6.50 for every $1 spent. 70 percent of businesses are seeing a return of $2 per $1 spent, and the top 13 percent of marketers are gaining $20 per $1 spent.”
What kind of authority-influencer-power-bloggers are in hot demand from brands?
Quite another piece of research will sound like music to your ears if you are a professional with expertise but not quite a “celebrity brand ambassador”. According to a new survey conducted by Collective Bias, quoted by Erik Sass (@ErikSass1):
A sizeable segment of the 14,000 respondents said they were more likely to heed recommendations from non-celebrity influencers than celebrities. Overall 30% were more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity influencer, and the proportion increases significantly among younger adults: 70% of adults ages 18-34 said their highest preference was for an endorsement from a “peer” or non-celeb blogger.
It’s not surprising then that the demand for celebrity-endorsers is going southwards, while the demand for top-tier and mid-tier influencers with domain authority and well-defined subscribers is going northwards.
Who are those considered as top-tier or mid-tier authority-influencer-power-bloggers? It’s those who are holding very-heavy or medium-heavy sway with tightly niched and loyal subscribers. They are not necessarily the bloggers with big subscriber lists.
In other words, it’s the quality of your reading audience and their loyalty, and their seamless match to your subject of expertise, that matters. Quantity of readers is not what brands are looking to pay you for, it’s the tight and enduring bond between your area of specialization and the area of interest of your audience. High-paying brands want you to be a highly-visible, trusted, tall expert who expands and engages his audience by blogging with reliable consistency, quality and ever-renewed freshness … and they want your audience to be the kind that’s sold on you, and compulsively and repeatedly gravitates towards your blog, and hangs on to your every word as gospel.