Increasing your blog subscribers is an integral part of power-blogging. Blogging is in fact inseparable from emailing. After your readers visit your blog for the first time, it’s important to grab their email addresses to keep in touch with them on a regular basis. If you are increasing followers on the social media you can again directly lead them to subscribe to your mailing list. Alternatively, you can attract them to your blog first, to read some articles, before they sign up as subscribers.
The purpose of such consistent (and persistent) addition of subscribers (and then emailing them) is not just to get the same visitors to come back to your blog often. Even if they don’t do so, they need to be kept up-to-date with happenings and new articles on your blog. They need to be kept informed on larger events and trends in the blogosphere. And you have to become their No. #1 resource on your domain expertise topic, and through the frequency and quality of your emailings to them. They have to begin to see you as an invaluable conduit that helps them keep up with the world and their online markets.
You may often have heard experts in emailing say “It’s all in the list!”. That is one of the truest sentences on the Net. The really big money for bloggers is not from monetizing websites and blogs with advertisements and paid blog posts. The big money from blogging comes off email subscriber lists, gathered via the blog or social media. Here’s how it works in two ways …
One, the people on the list, over time, become loyal – and may buy small to big services or products you sell to them. Two, other big brands, seeing your influence over your large and loyal subscriber base, will pay you heavily for advocating their products and services to your lists.
Since optin subscribers are those who have voluntarily chosen to be on your emailing and newsletter lists, they are your goldmine (considered even more valuable than your social followers). Your subscribers have to be magnetized into your list smartly. They then have to be nurtured for loyalty, with consistency and frequency of contact. And finally, they have to be engaged interactively – so they remain an alive and energetic crowd rather than just being a passive and dull community.
There’s a sequence of steps you can follow to make this whole process smooth, easy, sustainable and profitable.
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