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This Authority-Blogger’s Roadmap is the second of a series of 3 Roadmaps that together can help you maximize your affluence from blogging. After you’ve been through the contents of this roadmap, make sure you also check out the first and third roadmaps.
In this roadmap, you’ll learn to hone your “digital body language” and your “tone of voice”, and ensure your content depth and width sets you above the common herd. You’ll also learn how to use your blog as a platform to boost your brand, impact your audiences, and create opportunities for selling yourself, your products and services at higher and higher prices. You’ll make decisions on how you want to encash on your growing brand power through active and passive income streams.
Demonstrating your expertise and authority is not as simple as you would believe, especially if you are an expert. A lot of people who are great experts in their respective fields, often find that its a different cup of tea when it comes to being able to display and demonstrate their expertise via a blog. To be able to own domain expertise is about mastery of your niche. To be able to showcase your expertise via a blog is about mastery of marketing and writing skills.
“Too much authority, at the wrong time, can also be a disaster” according to Yael Grauer, “In some circumstances, strongly demonstrating authority is not a good idea. Rather than helping you build trust, showing off your authority can actually erode trust.”
Yael suggests that there are four instances, for example when pushing your authority can backfire: when the person approaching you is self-conscious about their skills, when you want to teach or empower others, when you’d like to learn from another expert, or when you are in the midst of a debate. The fine difference here is that you should definitely aim to build your authority and reinforce it in many ways. But you just have to be careful in how you choose the ways to display your authority, without seeming to hit people on the head with it.
Competitive plans for authority blogging call for a more than just a rudimentary anti-competition strategy. With information flowing freely across the blogosphere now, you’ll have noticed that only the very best blogs are getting noticed or read in each niche. But how do you tell which are the “best” blogs in your niche? There are over 3 million or more blog posts being created everyday. The first problem is identifying your true competitors. The second problem is seeing what they are doing better than you. The third problem is taking rear-guard action fast.
Remember, it’s not enough that you are consistently producing great posts … you have to get an idea of what the evolving public tastes are like in your niche and which of your competitors is best providing that fodder to the target audiences and making your efforts look like less than ideal. If you’re looking to create an authority blog, competitor analysis can help you in two other ways too: one, you can take inspiration from the positive attributes of your competition (and thus beat them at their own game!); and two, you can avoid their mistakes.
All of the above is possible, though, only if you are always (repeat, always!) tuned in to what the competitors are doing. Once you see what their game is, you can easily plan a counter-strategy. Most bloggers, however, fail to watch out pro-actively, and therefore lose their market-hold by default, just because they were so preoccupied with themselves and did not have an ear to the ground.