Attracting targeted blog traffic is possible through many different routes. That is also the precise reason why many bloggers fail to get traction – because they try too many things to get traffic and don’t apply heavy time and effort investments into a few strategically chosen methods. Focused, sustained and systematic exploitation of just a couple of strong channels of traffic is the way to go. Spreading yourself thin across many different traffic generation methods, or chopping and changing and experimenting all the time, yields nothing – while also draining your motivation.
Also, gone are the days when Google was the only method of gaining traffic. Today the social media are seen as one of the prime ways to attract traffic – and even within that sphere, there are bloggers relying solely on one or two channels to magnetize readers to their blogs and sites.
One question that most bloggers ask is: “How do we get enough traffic fast enough so our blogs build some strong starting momentum?” That’s a fair question. You can’t judge the potential of your strategy to get traffic if you can’t have some opening traffic to test your assumptions on. Many bloggers I know, therefore, decide to bite the bullet, and buy traffic initially through Search Engine Marketing and Pay-Per-Click Ads just to get their blogs going. If you are following this method, and you’d rather get some paid-for traffic first, make sure you have enough of a budget to generate your estimated traffic for at least three months. A good SEM expert should help you allocate a reasonable budget.
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