Welcome to BLOGBILLIONAIRE.COM – the website for power-bloggers who want to discover the route to authority, influence and affluence.
I’m Shobha Ponnappa, the Founder/Chief Consultant of this site.
I’m often asked whether bloggers can really become millionaires or billionaires, and my answer always is: “If they really have the guts to aim that high, why not?”
But to achieve any kind of big success via blogging, you have to be more than the ordinary blogger. You have to become a “power blogger … articulating authority information … to influenceable networks”. Lofty as that sounds, these methods can be easily learnt and perfected. I have built this site for you to learn just that.
About my journey … how my own road map to success became this site
Let me tell you a bit about how I came to start this site.
I’ve been in the advertising/digital marketing space for over 35 years now. I spent the first 17 years of my career in multinational advertising in three ad agencies where I got exposure to global brands and their international campaign rollouts. In the next six years or so, I started my own web innovations company that produced a spate of one-of-a-kind bespoke projects for global brands, from the very large to the very small, and won renown, awards and some prestigious investors.
I was always a creative person to start with, but successive project achievements, based on unique and tangential strategies, started giving me the professional label of being a “breakthroughs strategist”.
After that entrepreneurial high, I settled down to independent consulting in a very serious way. I had, you see, built a fairly solid network of contacts with various venture capital companies when I was an entrepreneur, and so when I started consulting, I had the advantage of this pipeline of new business streaming in from the venture capitalists, who were sending their investee companies to me for “innovative breakthroughs in the digital space”.
How does blogging fit into all this?
Back then when I started consulting, blogging online was still nascent and bloggers largely were not business-minded. They used blogs as personal diaries for outpourings of their minds. But the big idea behind “daily power writing” as a way to keep my network of contacts intrigued, engaged, expanding exponentially and being financially productive had already gripped my mind.
I built a daily email opt-in newsletter on my very basic website. But rather than leave it to chance to get “high-value subscribers”, I wrote to every single person I wanted to include by special invitation to join my mailing list. My daily email newsletter was, in a sense, my “power blog” … and I used it to cultivate, nurture, grow and retain a steadily expanding network of hand-picked potential clients and client-influencers.
I was obsessed with the idea I read somewhere that we should “count our wealth in contacts, not dollars”.
The method was simple. The more you wrote, moved by your own lofty goals, and your ever-increasing appetite for acquiring and purveying greater domain knowledge, the more you resonated with everybody you touched.
My moment of truth when power-blogging paid off … and what I learnt
I remember an incident that brought home to me how powerful my “emails-blog” had become.
Periodically I would try to weed out a few people from my lists who had never acted on my emails, and on one such review, I dropped a person from my list thinking him to be uninterested in my newsletter. This was three years after I had put him on my list and he had been inactive throughout! I was taken by complete surprise by a reply from him saying: “Why have you stopped sending me your emails?”.
We started a bit of to-and-fro correspondence and got to know each other better. That person, it appeared, consulted only for nine figure businesses and he soon became an important conduit for me for getting big clients, for whom I started consulting on marketing with a special focus on “power blogging” (which by then had become an instrument of mighty brand authority online).
(Incidentally, these days my emails-blog has turned into an emails-plus-blog, because email-nurturing should be done in addition to power-blogging on your website. There are big SEO and social media visibility and reach advantages that blogging enjoys over emails, while emails continue to be ideal community deep-nurturing channels.)
I won’t be another dork that wants to scream headlines like: “Look at me. I made $7,500,685,001.85 via my blog” – or any such thing. Empty vessels make the most noise, so I hardly believe numbers when I see them online. I’m sure you don’t too.
Instead I want to emphasize the more important point that when you aim very big, the power, authority, influence and affluence you get gives you a kind of high that electrifies the soul. When your soul is stirred, you can’t help but be even more authentic and moving.
Affluence, in its truest sense is not just about money. No number can encapsulate that feeling of aliveness that washes over you every day, as you realize you are self-actualizing as you write your blog. As the words stream out of your consciousness, you discover that you yourself didn’t know what kind of mind-blowing inner potential and external expertise you have … and how you can move people … and what it can be worth!
Monetizing your mind vs monetizing your blog … the massive difference
The keywords “make money online blogging” are among the most searched in Google, but most people when they look to make money by blogging are asking themselves: “How can I monetize my blog?” The answers to that question are usually ideas like adding Adsense ads, building affiliate product income from recommendations made on the blog, allowing advertising space on the blog, adding text links in return for payment, or charging other writers for guest blog posting on your blog, and so on.
Notice how ideas like these abound across the Internet, where bloggers simply aim to build a blog around their “passion” or “researched niche”, even if their expertise in the subject is shallow. They then create zillions of blog posts around arduously-picked “longtail keywords” … and all this work just to be satisfied with paltry earnings from small sponsorship or commission sources? Is this what blogging should be about, a daily grind for scraping a few survival pennies?
This begs the question: should you be looking to monetize your blog, or should you be looking to monetize your mind? Should you not try to monetize your “incalculable assets” such as your professional expertise, your ideas and thoughts of quality, your uniqueness and perspectives, your caliber of understanding and analysis of your area of specialization?
If you have a professional background – any professional background – you should absolutely cash in on it. Every kind of knowledge is in demand in an information economy that is only growing larger and larger by the day. If you don’t yet have some professional background, your first task is to chew and digest serious substantial knowledge in some area of aptitude in which you can become an “authority of depth” … and you need to devour this knowledge with the hunger of the starved!
If you are just looking to monetize your blog, research from the 2015 Women’s Blogging Industry and Business Annual Report quoted by Nancy Colllamer (@NancyCollamer) suggests that:
Very few bloggers earn much. In fact only 11% of bloggers earn more than $30,000, 68% earn less than $5,000, and 57% make less than $2,500.
I’m surprised that even these numbers are true, for I know of very few bloggers who can keep their blogs running for more than six months. Contrast this with those who aim to monetize their minds. Research again suggests that there is a whole new bandwagon of bloggers who earn in six and seven figures. Who are these people? Read more here to find out …