Most power-bloggers think that after they have done a fair amount of self-analysis to define their brands, target audiences and competitive positioning, they’re fully kitted out now to present their best selves to the world through their blog posts. Unfortunately, it isn’t that easy. A blogger needs to constantly invest in himself to keep his skills up-to-the-mark, and his stock flying high. So don’t skimp on investing in new knowledge, new skills, new tools … not only are they repertoire-building, but they also serve as motivators for the times when action-habit-formation falters. You are the only one who can change your habits from inaction to action, and you need to motivate yourself by showing more and more faith in yourself. One of the best ways to motivate yourself is to keep continuously investing in yourself.